Bottled Water Etiquette
Water is not Water. At first glance water may not seem to have individual characteristics that distinguish wines, but distinct differences become apparent when attention if focused on water.
Like wine water has terroir and it is a natural product that originates from a particular place with unique properties. That is of course if you drink premium bottled water. About 40% of the bottled water sold in the US is purified tap water and widely available from some well known brands. If it says municipal source on the label it’s not premium water and highly processed.
Enjoying bottled water is not a new trend as many believe. In the Roman Empire earthen jars filled with naturally carbonated water from Northern Germany ( today’s Apollinaris) was transported to Rome at great expense and the 11 aqueducts streaming water into the city were rated according to the taste and quality of the water.
All these waters have special characteristics and we can now think of integrating it into the epicurean context similar to wine in what I like to call the Bottled Water Etiquette.
Not so long ago in America, only the sophisticated and the well travelled new anything much about wine anything more than red versus white. People drank champagne at weddings or bar mitzvahs, some knew that champagne came from a region bearing the name; many had no clue champagne was wine. That was decades ago.
In the baby boom and post baby boom period, a search for the finer things took hold-in many cases, they were the finer elements of ancestral European culture. As a response to this changing demographic, American vintners expanded. Not just in California, but in at least thirteen other states, cultivating of grapes and wine production, previously a cottage industry, ripened into big business.
By the time the baby boomers had children of their own, the so called “echo boomers” most of us knew that Valpolicella was an important and delicious wine, that a Claret is a red Bordeaux; that White Zinfandel is pretty icky stuff; that Pinot Grigio is a great wine to drink while claiming to be on a diet.
As we acquired our smattering of Bacchanalian sophistication, we asked and we challenged the rules. What wines can be or should be consumed with which food groups? There are basically a double consensus concerning the compatibility of wine and foods:
- There’s definite basic merit to the traditional relationships. Eg white wine with fish and red wine with meats.
- The if-it feels-good –do-it approach is also perfectly valid.
And so it has come full circle with fine waters.
With the aging boomers turning 65 and aspiring for live younger and longer, they are all turning to a more health –conscious mode of living than perhaps ever before. We think in terms of our weight diet , energy level, and general appearance. We enjoy both aerobic activities and physical games and pastimes. Part of this new lifestyle of health and longevity is fresh attention on the most important thing that goes into our body besides air: WATER.
- What is old is new again. Centuries of ancestors sought and jealously protected mineral water treasures; there were warriors who presided over coveted springs, including Hannibal, who is credited with the original Perrier spring. Around the world today, people are rediscovering the amazing taste satisfactions and health implications of great waters.
Fine waters have entered an era where their popularity – for all the right reasons , new and old – will rival and probably surpass the wine renaissance of the late -20th Century. All this at the same time as truly great water sources are vanishing as fast as the polar ice fields.
We believe SNO™ will come to be known as one of the truly great waters of the world for both great Taste and great Health reasons. SNO™ is one of the very few waters that come from a Glacier, that was formed over 20,000 years ago, that is located in Iceland a country known for is pristine nature and pure environment, and it sits high on top of a mountain of lava rock, (molten glass) which imparts and ionic balance and natural structure to it, leaving it with its crisp clean pure taste. It is a glacier water threatened not by pollution or Nitrate contamination (fertilizer run off into underground aquifers) or over pumping causing salt contamination of the source as so many mineral waters are today but only by global warming that may threaten its long life expectancy. Try SNO™ and you will come to learn what Water tastes like. Natural Purity Unchanged.